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My Approach

1. Context is king

In order to begin a project, it's important to have definition on customer needs, business requirements as well as any tech constraints. When each are defined, then a problem statement can be created to ensure everyone on the team is solving for the right problem.

2. Collaborative kick-off

Early-stage collaboration is key when setting the stage for the core working team around process, timelines and deliverables. During a collaborative kick-off, the team aligns on a shared understanding of the problem space, vision for the product or service and a strategy on how to get there.

3. Ideation

Conducting a human-centred design (HCD) workshop allows the design team to leverage the context they've gained and ideate multiple possible solutions with total creative freedom.


4. Test and learn

Create and evaluate a prototype with end users to validate hypotheses and see if the designs are on track to meet the needs of users. Through the test and learn phase, new ideas may emerge.


UX Research | Workshop facilitation

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UX Research | Workshop facilitation


UX Design | UX Research | Workshop facilitation


UX Design | UX Research | Workshop facilitation

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