01/ PROJECT: us. foods
UX Lead + Researcher
Digital transformation; evolve current digital footprint into an experiential platform to drive trust and conversion.
US Foods® is a leading foodservice distributor. They provide customers with innovative strategies and a comprehensive suite of e-commerce, technology and business solutions.
Testing the prototype on-site provided valuable feedback and insight into the environment around where food service professionals would be utilizing the new site as well as feedback on how a lengthy sign-up experience would cause drop-off and a lack of trust. The feedback led the team to refocus their efforts on streamlining the sign-up experience and get food service professionals to the area they needed the most which was ordering product.