01/ PROJECT: us. foods

COMPANY
US. Foods

TECHNOLOGY
XYZ

ROLE
UX Lead + Researcher

TASKS
Shopify

PROJECT TYPE

Digital transformation; evolve current digital footprint into an experiential platform to drive trust and conversion.

DESCRIPTION
US Foods® is a leading foodservice distributor. They provide customers with innovative strategies and a comprehensive suite of e-commerce, technology and business solutions.

OUTCOMES GENERATED

Testing the prototype on-site provided valuable feedback and insight into the environment around where food service professionals would be utilizing the new site as well as feedback on how a lengthy sign-up experience would cause drop-off and a lack of trust. The feedback led the team to refocus their efforts on streamlining the sign-up experience and get food service professionals to the area they needed the most which was ordering product.

© 2020 DALE MCRAE. ALL RIGHTS RESERVED.