Dale McRae

RESEARCHING THE HUMAN EXPERIENCE

ABOUT ME

  • LinkedIn - Black Circle

Humans are fascinating creatures. The way we behave changes the world around us. As a researcher, I believe that understanding the human condition through a non-judgmental lens, affords me the opportunity to reshape organizations through an approach that is inclusive and rooted in real human need.

As a seasoned UX practitioner, I've had the incredible opportunity to work across many sectors; ad agencies, government, crown corporations and start-ups. This breadth of experience has taught me that research is the key to reshaping organizations, the human experience and the world around us. 

PROCESS

1. Dive deeper

Review existing research and define the circumstance: Time, situation, environmental context

2. Know the impact

Define whom will be most affected by possible positive or negative outcomes

3. Validate assumptions

Test low-fidelity ideas for viability and define markers

for success

4. Is it useful?

Does the product or service address the problem as previously outline?

5. Post-launch watch

Are people using the product or service in the way

we thought?

6. Small fixes

Look for problems through analytics and re-define the roadmap. Rinse and repeat!

QUICK ID

Email

LinkedIn

Location

CONTACT ME