I'M

dale
mCrae.

PRODUCT DESIGN
UX RESEARCH

I believe that designing products and services begins with asking the right questions and a deep understanding of the problem space. 

 

Through that depth of knowledge, design can pursue the right opportunities and deliver solutions that can positively impact how we interact with the world through the products and systems that we experience each day.

AREAS OF

EXPERTISE

WORKSHOP FACILITATION

CROSS-DISCIPLINE COLLABORATION

QUALITATIVE RESEARCH

DESIGN LEADERSHIP

 

portfolio

1/3

EXPERIENCE

2019-PRESENT

SHOPIFY

User Experience Research
Conduct field research to observe merchant operational processes while analyzing data to look for commonalities across multiple businesses for digital automation opportunities

2017-2019

CANADA POST

Manager, UX Research
Grow the UX research practice by communicating the business value of UX research to the wider organization while improving current processes through the introduction of new research methods

2017-PRESENT

POPULIS

Founder & Principal Researcher/Designer
Develop and maintain new clip relationships. Scope and deliver research initiatives including facilitation and findings to recommend reports.

2006-2011

JACKMAN REINVENTS

Senior UX Design
Collaborated with stategists, designers and consultants to launch digital activations. Moderated design research sessions with clients and in-house creative teams. Initiated and led field research and usability study initiatives.

2015-2016

NYC DEPARTMENT OF IT & TELECOMMUNICATIONS (DoITT)

Assistant Director, User Experience Design
Facilitation of design research sessions for technology and infrastructure initiatives. Communicated the value and methods of design research to NYC government agencies.

2015

VARAGESALE

Product Design
Provided experience maps and user flows to product teams to ensure clarity on high-value areas of the mobile platform (monetization, on-boarding). Developed and launched the first in-house usability testing program.

 
 
CONTACT
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© 2020 DALE MCRAE. ALL RIGHTS RESERVED.